these wooden bricks look familiar

I wasn’t even looking at the toys, I swear I’d just used a random aisle at Target as a shortcut to my real destination (the Christmas clearance items, ha!) and what did I find?! Wooden Legos.

No, I shouldn’t use the L word, because these Eco Bricks from Once Kids have nothing to do with their more famous cousins, except that they look just. like. them. I saw wooden building bricks a couple of years ago, but kind of assumed they were way too niche to make it into the states. And yet, here is a brand that’s making it happen – and at Target! The only thing I’m unsure of: will they fit with regular Legos or Megablox? I wish I could tell you. Somehow I think they would have yelled at me if I’d ripped open the boxes at Target to check.