building with girls

by mari

Kickstarter - girls construction and building toys - Storywalls

I’m writing this after spending far too much time on the Lego website a couple days ago, agonizing over how to get Birdie to be more interested in regular old Legos. She, of course, wants only the Lego Friends sets come Christmas time. And as much as I’d like to boycott Lego Friends for making such a girlie-girlie theme (why not just add to the City collection? Why do they need all that pink?! But I digress), I know she will play with them. So they’re on the list. But, I’m excited to see more sets like these awesome Storywalls on Kickstarter.


From one toy designer (me) to another (the founder of Storywalls), let me just say I’m loving the simple innovations behind these Storywalls. Some wood and some magnets are all that’s needed to create these completely rearrangeable, build-able, interchangeable structures. Whether you choose the house, the vet clinic, or the surfsiide cafe, kids can recombine them in a ton of combinations to create just what they want to. Plus, the illustrations tie right into the story-telling side of girl play – which appears to be one of the biggest differences between girls and boys. (Sigh, yes, there are differences. Equal but different right?)

So might I suggest you click through to Storywalls and add your small or large contribution to their Kickstarter campaign? I think it’s going to be a great batch of toys!


{ 6 comments… read them below or add one }

1 Brimful October 29, 2013 at 1:42 pm

Yay, I’m so glad to see someone else agrees with me about Lego Friends! I much prefer the City sets as well.


2 mari November 8, 2013 at 4:45 pm

Yes! If only Lego had asked us first, right? LOL.


3 emily October 29, 2013 at 10:23 pm

DITTO! on the legos…


4 mari November 8, 2013 at 4:45 pm

:) :)


5 Sandra Vázquez October 30, 2013 at 3:35 am

Lovely!! completely agree with Lego Friends, also too pink for me, afortunately my daugthers like Lego city version too


6 mari November 8, 2013 at 4:46 pm

I’m hoping I can convince my girl to like both Lego Friends and City as well. I think it’s possible!


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